Hello Bleubirds,

This week marks the beginning of something truly special.

I’m opening the doors and sharing the journey behind the Savanah Bleu Signature Collection—from intention and design to the moments you don’t always get to see.

As many of you know, back in 2023 I had to kind of put Savanah Bleu on a hiatus. I became very ill, and my health had to become my first priority. During that time, my once-thriving business slowly began to fade, and given where my health was, there was very little I could do about it.

But… something greater than me had bigger and better plans.

Once my health improved, I knew it was time to rethink everything. While we were away, handbags became the thing. Social media platforms like TikTok exploded, and big-name companies like Amazon, Temu, and TikTok Shop completely changed the playing field.

I’ll be honest, I was worried.

How could a small business compete when handbags were being sold for pennies? That wasn’t something I could, or wanted, to do.

So, I did the only thing I knew how to do.

I went back to the heart of Savanah Bleu.

For years, I had dreamed of launching Signature handbags, pieces that proudly carry the Savanah Bleu name. My name. My baby. A reflection of my growth, my resilience, and everything this brand represents.

So, I made the decision to stop chasing and start creating.

And that is how this journey began.

Thank you for being here, for supporting me, and for walking this road with me. Join me once a week as I update you on the road to Savanah Bleu the Brand. If you’re reading this, you’re early, and that means more than you know.

With love and intention,
Rita Hinton
Founder, Savanah Bleu
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